2. Put your name out there
Marketing your event venue online is a budget-friendly way to increase business. Research where event planners and potential clients find venues and include your event venue in those channels. By sharing your event venue on Peerspace, you can reach a large active community of event planners who rely on the platform daily.
Also, set yourself reminders to regularly submit your venue’s public events on event directories in your city. By sharing what kind of events can be held on-site, you stand to drive more business to your venue. Don’t be shy about reaching out to local blogs and news sites to feature events in your venue. Invite them to stop by for a sneak peek of the event in exchange for a mention.
For public events, a promotion like this can increase the success of the event making clients happy. And as a bonus, it brings more attention to your venue.
3. Open your doors
Another idea to promote your event venue is by working with event industry suppliers who are also trying to market to the same people. Combine forces with catering companies, alcohol suppliers, and furniture rental businesses for an open house.
Co-hosting such an event can help captive the attention of event planners and potential clients. Think about what kind of events you want to be hosting and align strategic partners with the same goal in mind. It’s essential to be efficient with your resources during open houses as such events can get rather expensive. Keep catering to sample sizes and showcase various music or entertainment services for your potential clients.
4. Host, host, host
You should spend the best use of your venue marketing efforts doing what you do well — hosting. Reach out to local networking groups and offer your space for their next get-together. Motivate groups to try out your event venue by providing a free first booking as part of a booking package or an add-on service such as music or cocktail hour.
Incentives like these engage groups and are a way to get potential customers into your venue. You can also reach out to community, non-profit, or charity organizations and donate your venue for their next meeting. It’s a great way to familiarize these organizations with the venue before a more significant function. Philanthropic donations are a great way to build relationships with community leaders. They’ll remember these generous acts when they need to book a venue for their business event.
In either case, share photos of these gatherings on your website and social media. It will inspire potential clients with ways they can use your venue and introduce their social media followers to your venue.
5. Drop a pin
Another way to digitally market your venue business is by connecting your venue to a location. Be sure your neighborhood or city is mentioned everywhere in your marketing channels, from your website to print materials to social media.
Such promotional ideas will help your event venue show up in online searches for venues in your location. Encourage guests at events in your venue to add the location on social media and use a dedicated hashtag for your event venue business. This is a free and easy way to cement your venue’s connection to a location, making it well known with social media influencers.
