KiraKira: All About the Sparkle Filter Taking Over Your Instagram Feed

1. It's been around since 2015.While the app has only recently resurfaced on social media, it's technically been around for a couple of years now. We can't pinpoint exactly when or how it came back with such a vengeance, but all signs point to London Fashion Week. (See Eva Chen's sparkly boots above.) Word of mouth too, no doubt, has helped it catch like fire among editors, bloggers, and celebrities.

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2. It has seven different filters.From clean, bright sparkles to multicolor shine on a black-and-white background, you've got options when it comes to your Kirakira personality. The seven filters include Twinkle, Airly, Color, Shine, Bling-bling, Blare, and the titular Kirakira itself. Similar to Snapchat, you swipe left and right to change the filter.

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