They are normally £10-20 more as you're paying for the customisation. I got a pair of dryjoy (pods) last season which RRP'd at £99 and my pro did a myjoy version for £110.
I'm getting some myjoy Icons for my birthday next month and I'm paying £169. Bearing in mind the shoe RRP is suppose to be £189 (I've seen an ordinary - not myjoy) for £149 online I didn't think that was too bad.
