“I think [he] is showing us how constantly pressured he feels to be ‘perfect’ by the industry, Grammys, etc.,” one fan wrote on Twitter, according to ET. "Now he got that botched up face and I think at some point he will have an ‘alone again’ mv where he takes it off and learns to love himself for who he is.”
When After Hours didn’t receive any Grammy nominations, The Weeknd took to Twitter and wrote, “The Grammys remain corrupt. You owe me, my fans, and the industry transparency...”
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It was rumored The Weeknd’s plans to perform at the 2021 Super Bowl might’ve impacted his Grammy noms, but Harvey Mason Jr., the Recording Academy’s chair and interim president/CEO, shot that down.
“We understand that The Weeknd is disappointed at not being nominated,” he said in a statement to Billboard. “I was surprised and can empathize with what he’s feeling. His music this year was excellent…. We were thrilled when we found out he would be performing at the upcoming Super Bowl and we would have loved to have him also perform on the Grammy stage the weekend before…. To be clear, voting in all categories ended well before The Weeknd’s performance at the Super Bowl was announced, so in no way could it have affected the nomination process.”
But back to the video. Some fans are convinced the female lead of the clip is a Selena Gomez lookalike. (Gomez and The Weekend dated in 2017.)
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